What Types of Video Marketing Work Best for Your Business?

A person holding up their pointer fingers and thumbs to create the shape of a video icon in Springfield, IL & Southwest, FL. A while video icon in the center image to represent video marketing.

Investing in video marketing is no longer an option for business owners – it’s expected. At MaxOut Creative, we specialize in a wide variety of video marketing services to give our small businesses ample customization options that best suit their needs. While it may seem like any video pertaining to your business will do the trick, there are actually certain types of video marketing options that work for specific companies. If you aren’t sure which style of video works best with your industry, contact our team today and we’ll walk you through our marketing options to find the perfect medium that will get your potential customers on board with your business.

Social Media Video

Social media is by far the most common style of video many small businesses are leaning towards. From Facebook and Instagram to major video-based platforms like TikTok, your business can benefit heavily from social media video content. Social media videos have specific features that other marketing content may not, including captions, music, or overlay sounds, and a modern, informal feel that customers can relate to. Our Southwest, FL & Springfield, IL team at MaxOut Creative will sit down with you to find the perfect strategy for planning your video, creating content, filming, editing, and publishing so that you can successfully market your business on social media.

Content Marketing Video

A laptop and computer monitor with video editing software displayed in Springfield, IL. Marketing professionals are editing a content marketing video.

If you are looking to create a general video marketing your services to potential customers in your area, a content marketing video is what you need. At MaxOut Creative, our team of experts specializes in content marketing videos, using modern video editing technology and design to create a visually appealing and informative product that gets your customers excited. Our marketing team will discuss the best tactics for search engine optimization to ensure your video helps market your website and social media pages, along with design and content preferences. There are endless options that come with creating a content marketing video, let our professionals in Southwest, FL & Springfield, IL handle it every step of the way.

Customer Testimonial Video

A customer story video or testimonial video is a marketing tool that allows your customers to talk directly to your target audience about their experiences with your business. This is a great way to give potential customers immediate insight into how you work while convincing them to choose your business over competitors. MaxOut Creative will include everything from custom video recordings, editing, and even pulled reviews from your Google or social media pages to include in your personalized testimonial video. Prove the value of your work without having to rely on word-of-mouth marketing to do the trick. Contact our team today to learn more about our video testimonial options in Southwest, FL, & Springfield, IL.

Demo Video

A small business owner using a professional camera to film a demo video that shows the glassware and dishes for her business in Springfield, IL & Southwest, FL.

Demo videos are some of the most fun and interactive ways to reach your customers in Southwest, FL, or the Springfield, IL area. In this video, you, one of your staff members, or someone from our team will shoot a video demonstrating the benefits of one or more of your products. Whether you own a software company or have a brick-and-mortar business with several useful home products, we will film a demo video to show the ins and outs of the items that make your business unique. Reach out to a marketing expert from MaxOut Creative to learn more about demo videos and how they can benefit your business.

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