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MaxOut Creative

That means let’s Max Out every marketing dollar and get results!

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Powerful Ideas

Effective Strategy

Marketing designed to retain your existing customers, recruit new ones, and grow your business.

If you ask ten people what “Digital Marketing” is, you may get ten different answers. So, what is it? It includes all marketing and promotion on the internet. But It also includes all electronic devices, mobile phones, and smart television sets. It’s a massive umbrella and a really smart way to reach potential customers. Plus, no trees are killed. 

The main difference between digital marketing and traditional is that with digital you have specific controls and can see the results. How do you measure performance on things like billboards, truck wraps, radio, etc? While we feel all advertising is good, we lean towards being able to measure performance with real data and adjust when needed. We like to make smart decisions with our client’s money.

Why do you need a marketing professional?

You may be asking yourself the same questions that every business owner asks:

  • Does direct mail work?
  • Do billboards work?
  • Does radio still work?
  • Does television work?
  • Does canvassing neighborhoods work?

Yes. All of it does to a certain degree. But what is the ROI? Are you one of the millions of business owners that are hoping your “one size fits all shotgun approach” will magically sustain?

Do you know what works best for your business? Are you doing things because you always have? What metrics do you use to measure gains? Do you have the money to do all of it? What if you could spend less and keep more? What if you could put more money back into your business…or even in your pocket?

The Most Effective Marketing Today

According to research from Salesforce, ninety percent of marketers say their digital engagement strategy has changed since before the pandemic, and 89% say their marketing channel mix has changed. Channels with the biggest increase in value since the pandemic first began?

  1. Video
  2. Social Media
  3. Digital Ads
  4. Digital Content
  5. Website/Apps

If you are not actively engaged in all five, but you are still buying traditional marketing for instance, you are going to get left behind.

Proof is when your radio / television / newspaper / yellow pages rep comes in and tries to sell you all five of the channels above and spends zero time on their own product. Does that sound familiar? They are doing that because they know what works best and it isn’t their product in some instances.

How important is Google in my marketing?

How does your business look on Google?

Are you popping up for the services and products your company offers? How does your business look on Google Maps? Who manages it? How many Google reviews do you have? How do you respond when you get one? Are you even responding?

Here are some facts for you to consider.

  • Google conducts literally billions of searches each day and of those 15% are totally new searches to Google.
  • The first five organic results (not paid ads) account for almost 70% of the clicks.
  • Google uses over 200 different factors to rank websites.
  • High quality content and backlinks are like gold bricks for Google. They want the end user experience to be great.
  • Almost 60% of the top marketing executives in the world agree that quality content IS the most effective SEO tactic.
  • Over half of all households own a smart speaker right now.
  • Nearly 75% of all traffic will come from mobile phones by 2025.
  • Video is 50x more effective than plain text when it comes to organic search.

Does Traditional Marketing Still Work?

All of the outbound marketing methods of the past supposedly drove customers to the front door of businesses. Today, everyone is armed with a smartphone and can make decisions instantly. No one has time to drive around in circles any longer. (Ok, some people have the time but you won’t want to do business with those people.)

We believe in a simple strategy that is not unique to us. Tell people who you are, what you do, and how to get in touch with you. Do it digitally. Be there when they are searching for what your business does. If your website doesn’t pop up when they are searching, you lose.

people using mobile devices to browse social media

A great website is absolutely critical to your success.

Does your website generate leads for you? Is it responsively designed to look great on various devices?

If not, your website developer might not be meeting your needs. Our websites not only attract leads but also convert them into sales. They are integrated with Max Out Creative CRM, offering you a dashboard equipped with the latest marketing tactics.

We handle the marketing ourselves. We don't need help!

That is the attitude many small companies have. And guess what? We agree. If you are growing and aren’t spending any money with a marketing partner, we applaud you. We don’t have a magic wand. We make mistakes and adjust. We also work hard and do what we say we’re going to do when we say we’re going to do it. Our expertise comes in knowing what NOT to do, in addition to what works. It seems these days everyone has an answer. 

The truth is, no one has all the answers. Marketing is a moving target, changing quickly. It’s not a ‘set it and forget it’ task.

Our Clients